Run on Toast

We are...

You may have seen our ad in the Evening Standard yesterday. If not, it's going to be in Campaign tomorrow. Looking forward to seeing what the industry has to say about them. Judgement by your peers is always tricky...

(Yes, we've spotted the typos and they'll be fixed! *Can't be perfect all the time*)

Things I wish I'd come up with #195

Just came across this great promotional idea via Michael Lebowitz:

Basically, it is a service that gives women the opportunity to have a free makeover with Estee Lauder products and then have a set of photos taken, ostensibly to use on social media - but what girl doesn't want a good photograph of herself? Simple in its genius, as good ideas often are.

At Rapier we're starting to think about creating 'marketing people want', it's our 'disruption' if you like. It's basically about creating stuff that is genuininely useful, informative and entertaining. I think this idea ticks all the right boxes by addressing a genuine need. As long as the photos aren't soft-focus 'Cover-me studios' type prints, Estee Lauder could be onto a winner.

118 247, get online for UGC heaven

We'll be surprised if you've been able to escape the jingle-tastic 118 247 campaign this summer (if you've managed to avoid it, you can watch it here). It's been a really successful campaign for us, and we're proud of what it's done in terms of driving calls and raising the profile of the brand. Although its possible that all these achievements are eclipsed by the amount of UGC it's generated. It's nice when people take your work and run with it - more please!

We'd thought we'd share some of the greatest hits, but you can see them all here.

One of the comments on this Pivot TV version of the ad says that it's better than the original. You can't get higher praise than that:

We're obviously totally down with the *yoots* as they decided to put a donk on it:

And this beauty was created by the Yell call centre staff, who are apparently quite handy with a video camera:

Smokin' hot!

Our new TV work for Heat magazine, we're very proud. Looking forward to seeing the press. Well done to the team that worked so hard to get it out in such a short space of time.